SEHAR Initiative 2026 by Punjab Government provides market-driven vocational training to 5,365 women at their doorstep in digital skills, hospitality, and beautician courses to promote women empowerment and economic independence.
The Punjab Government has launched the SEHAR Initiative (Skills Enhancement Through Home Reach), a major women empowerment program designed to provide market-driven vocational training to 5,365 women across Punjab.
This initiative focuses on removing traditional barriers to education and employment by delivering skill-based training directly at the doorstep of women in rural, semi-urban, and urban areas.
Implemented under the broader vision of the Punjab Growth Strategy and Sustainable Development Goals (SDGs), SEHAR aims to transform women into financially independent contributors to the economy.
What is the SEHAR Initiative?
SEHAR stands for Skills Enhancement Through Home Reach, a women-focused training program introduced to improve employability and entrepreneurship opportunities.
The program is being implemented through community mobilization involving local leaders, district administration, and Women Development Department staff.
Its core idea is simple but powerful:
bring skills to women instead of expecting women to travel for training.
Key Training Areas
The SEHAR Initiative offers training in three major market-demand sectors:
Digital Skills Training
Women will be trained in modern digital competencies including:
- Digital literacy
- Online marketing
- E-commerce skills
- Basic freelancing and digital tools
This aims to prepare participants for the modern online workforce.
Beautician Services Training
This course focuses on:
- Beauty and personal care services
- Salon management
- Freelancing beauty services
- Small business startup skills
It enables women to start home-based or professional beauty businesses.
Hospitality Training
Women are trained for careers in:
- Hotels and restaurants
- Event management
- Customer service
- Hospitality operations
This opens opportunities in the growing service industry.
Objectives of SEHAR Program
The initiative is designed with three major objectives:
Skill Development
To provide women with market-oriented vocational training using modern methods and practical learning.
Economic Empowerment
To help women achieve financial independence through jobs or self-employment opportunities.
Social Inclusion
To ensure women from all backgrounds can participate in the workforce and contribute to national development.
Eligibility Criteria
The program has different eligibility requirements based on training category:
Digital Skills Training
- Rural women preference
- Age: up to 30 years (90%), above 30 years (10%)
- Minimum 16 years of education
- Must be from defined rural areas
Hospitality Training
- Age: 18–45 years
- Minimum education: Matric
- Valid CNIC and Punjab domicile
- Priority for widows, divorced and low-income women
Beautician Training
- Age: 18–45 years
- Minimum: literate
- CNIC and domicile required
- Priority for vulnerable groups
Expected Outcomes
The SEHAR program targets measurable social and economic results:
- Training of 5,365 women across Punjab
- Development of digital, hospitality, and beautician skills
- Promotion of self-employment and job placement
- Strengthening of women-led micro businesses
WomenFirst App Registration System
To simplify access, the Women Development Department has introduced a digital platform called “WomenFirst App”.
Registration Process Includes:
- CNIC and mobile login
- Account creation with personal details
- Program selection dashboard
- SEHAR training selection
- Online application submission
Women can also download the app from the Google Play Store or register via QR code.
Alignment with SDGs
The SEHAR Initiative directly supports:
- SDG 1: No Poverty
- SDG 4: Quality Education
- SDG 5: Gender Equality
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
Steps for Registration
First of all download the app through this link https://play.google.com/store/apps/details?id=com.womenfirst
Step 1 (Login Screen): Welcome! Sign in to continue (Enter CNIC Number, Mobile Number). Don’t have an account? Register Now.
Step 2 (Create Account): Join to access all services (Full Name, CNIC Number, Mobile Number, Email Address, District, Date of Birth, Complete Address).
Step 3 (App Dashboard): Select from various programs (Working Women Hostel, WEPX, Female Ambassador Program, Youth Pitch, SEHR, Day Care, Empowerment, Skill Dev).
Step 4 (SEHR Program Screen): Available Training Programs (Digital Skills Training, Beautician Training, Hospitality Training).
Step 5 (Application Form): Demographic Profile (Full Name, Father’s Name, Date of Birth, Age, Marital Status, CNIC No).
Instruction: Choose your desired course and then submit your application.
Conclusion
The SEHAR Initiative is a significant step toward women empowerment in Punjab, offering practical skills, financial independence, and employment opportunities.
By bringing training directly to households and using digital platforms like the WomenFirst app, the program ensures inclusive access, especially for women in remote areas.
It is not just a training scheme but a long-term investment in Pakistan’s social and economic development through women-led progress.
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